ATB Morley’s Global Expedition Begins

Wednesday Jun 18th - 14:35

CIM 2014 Conference

As spring fades and summer begins to settle, several members of ATB Morley’s commercial department have vacated their hub in Leeds to travel across continents in their mission to promote best in class motors & generators.

The Canadian Institute of Mining (CIM) convention in Vancouver was the first of many events in Morley’s busy 2014 schedule and was attended by Sales Director, Martin Needham and Business Development Manager, Emma Price.

Encircled by snow tipped mountains and located on the picturesque waterfront in the heart of downtown Vancouver, the Vancouver Convention Centre was the ideal venue for Morley’s first major exhibition of the year.

It was also the first time Morley had exhibited in Canada and the staff in attendance noted that they were very impressed by the diverse range of companies and products on display at the conference. Morley shared a stand with sister company Brook Compton and received several interesting enquiries from companies mainly outside of the coal-mining sector.


Business Development Manager Emma Price highlighted the Joy Global Gala as one of the most memorable aspects of the week’s proceedings. The event saw exhibitors turn their focus from their stands to a social gathering to be remembered, with live music, complimentary food & drinks and a fantastic firework display over the harbour to round off the evening.

All Energy Exhibition & Conference 2014

ATB Morley have been heavily involved in the UK renewables sector in recent years and are perhaps best known in the industry as the designers and manufacturers of the generator used in the HS1000 turbine.

In order to gain further exposure in the renewables sector, Morley chose to exhibit at the All Energy Exhibition in Aberdeen, Scotland, for the second year running. The conference was attended by Emma Price once again, alongside Marketing Assistant, Lloyd Preston and ATB Regional Sales Manager, Ian Welsh.

Lloyd and Ian

Having exhibited at All Energy in the past, the format of the exhibition was largely familiar to the Morley staff. However, the conference offered many surprises, perhaps the most notable in the form of Sir Richard Branson via a conference call from his home on Necker Island.

Morley’s Marketing Assistant, Lloyd Preston, attended the “Investing in the future – innovation” session, where Sir Richard spoke about The Carbon War Room; his global, non-profit organisation that aims to accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy.

Q) “You are a great publicist yourself – what should we do to publicise renewables? Strap a politician to a wind turbine?” asked a member of the Q&A Panel jokingly.

A) “We need to fight back against climate sceptics with facts” urged Sir Richard in a serious tone.

“We’ve got to pull the rug from underneath these sceptics so that governments know how important the renewables industry is in a) creating jobs and b) saving our beautiful planet for future generations” he concluded, before waving goodbye to his Scottish audience, closing his laptop and returning to the beauty of his personal island. To view the full Q & A session click here.

Richard Branson

In accordance with Sir Richard Branson’s closing statement, Morley used the All Energy exhibition as a platform to raise awareness of our products and their importance in the renewable power generation process.  During the two day show, Morley’s stand proved very popular amongst industry professionals and there were several enquiries about our bespoke generators for tidal turbines.  This was perhaps expected, as wave and tidal stream energy have the potential to meet up to 20% of the UK’s current electricity demand and this notion has stimulated innovation in the marine energy sector.

Morley was fortunate enough to speak to several individuals in the process of designing power generating entities. As a reliable partner, Morley relishes these opportunities and our staff welcomed discussions relating to how our motors can be custom-built to match the exact design specifications of our clients.

After hosting the UK’s largest renewable energy exhibition successfully for the past 14 years, the venue is set to change next year from the Aberdeen Exhibition Centre to the SECC in Glasgow.

Morley is likely to attend the conference in Glasgow next year in light of the encouraging response received at this year’s conference.

Ugol Rossi & Mining 2014

Although ATB Morley is based in the UK, 92% of our business is exported around the globe and in 2012 we received the prestigious Queen’s Enterprise Award for International Trade.

For more than a century now, Morley has specialised in reliable drives for the mining sector, and our reputation in the lucrative Russian mining market is a testament to the quality of our products. Morley has attended the Ugol Rossi exhibition in Russia’s ‘coal capital’ Novokuznetsk regularly over the past decade and this year’s conference was an undoubted success.

Morley Senior Commercial Engineer, Gerard Tuke and Sales Director, Martin Needham, attended the Russian conference, along with our Russian and German representatives, Vyacheslav Mikheyev & Cristina Graef and other members of the trade association ABMEC, whom Morley shared their exhibitor space with.

Morley representatives held extensive discussions with many familiar clients during the 2 day exhibition – including Corum (formerly known as Mining Machinery Ukraine), Kopeysk and OOO Transport Systems – all relating to new projects for the Russian coal mining industry.


ATB Morley’s Sales Director, Martin Needham, stated that the Ugol Rossi exhibition served as a valuable forum to meet and catch up with industry professionals. Martin also divulged that whilst the Russian coal mining industry has experienced a decline in recent years, he detected a genuine sense of optimism from local industry experts.

Morley’s next event is that of the Queensland Mining and Engineering Exhibition in Australia on the 22nd-24th July. This event is then followed by the Electra Mining exhibition in South Africa on the 15th-19th September and the Institute of Mechanical Engineers exhibition in India on the 3rd-6th December.

For our latest news and developments, please join us on Facebook, Twitter and Linkedin, where we post regular updates on our exhibition activities.

Back to news.